Frequently Asked Questions

“I want to run ads myself!” That’s great! Many businesses and small shop owners want to learn how to advertise and run ads on their own without hiring an external agency. The reason is very simple: the business owner understands the product best. Nowadays, everyone can easily start running ads with just a visa card connected to their page..

But that is not the deep reason why many entrepreneurs today have to take on extra work in advertising. The economic issue between advertising costs and profits is the main factor driving many business owners to want to self-learn about advertising. People may have heard about hiring advertising agencies. outside of being ineffective or they may have unfortunately hired fraudulent agencies – wasting money without acquiring any customers.

If you are also in a similar situation, it is time to find a professional agency. A good agency often runs large projects. They are the ones willing to send you a long-term plan, with a detailed advertising schedule for each month of the year. They also have renowned leaders and technical teams in the industry for running advertisements, checking keywords, and writing content, and are premium partners of Google and Facebook. They are the ones who not only commit through words but also demonstrate through actions.

Therefore, if you do not have 1-2 years to self-study advertising and are not ready to spend hundreds of millions to experiment, I truly recommend hiring a professional company to run advertising campaigns for your business.

Vấn đề về đối tượng mục tiêu luôn là mối quan tâm của nhiều người khi chạy quảng cáo trên Facebook và Google.

Một sai lầm phổ biến mà hầu hết người mới bắt đầu gặp phải là họ luôn tin rằng nội dung quảng cáo của họ là tốt và vấn đề ở đây là MỤC TIÊU. Bất cứ khi nào quảng cáo không chạy hiệu quả, nhiều người hỏi chúng tôi rằng liệu đối tượng mục tiêu có quá lớn không. Tuy nhiên, chúng tôi chưa thấy ai hỏi: “Bạn có thể kiểm tra bài viết này tôi viết không?” hoặc “Bức ảnh tôi chụp/thiết kế có đủ tốt không?”

The content is very important. If the content is not engaging enough, you cannot persuade customers to make a purchase even if you are targeting the right audience. If customers have to see dozens of ads for the same product as yours, who will they buy from? The answer is that people will buy from where they find the product/service more appealing, cheaper, or with better images (people believe that the quality of the product will correlate with the quality of the images). Customers will buy from those who speak correctly or those who understand them better.

Writing advertising content is very difficult. In addition to understanding the product, you must have writing skills to express your ideas. You also need to present their issues accurately. If your product is in a competitive field, you must create creative content to win over the audience. To see if you have content issues, you should create multiple pieces of content and run them with the same audience for testing, as some content may be usable individually. Try searching for the article “How to write content”

If you target the wrong audience, you cannot sell. Therefore, your advertisements need to be directed at the right audience. To target your ideal audience, you need to analyze the interests and behaviors that your customers have in real life, which lead to their preferences and behaviors on Facebook and Google. There are also many types of targets, such as those who currently have a need for your products or services, or those who will need them in the future..

For example, if you want to sell a travel tour, you know that there are two types of people: those who travel frequently and those who travel occasionally. Suppose you choose the audience that travels frequently to be able to sell tours quickly. You need to constantly ask the question, “What do customers usually do when they travel?” For example, if they move from one place to another, Facebook and Google will recognize that they are traveling and they tend to buy travel-related items (clothes, shoes, bags, backpacks/suitcases, getting a visa, etc.). If so, they may have liked related pages, and Facebook and Google will recognize their interests (clothes, shoes, bags, backpacks/suitcases, etc.).

Typically, you will analyze their past behavioral preferences. For example, if people want to buy goods for children, they must have been married before to track information for pregnant women, search for parenting guides, etc.

According to that guidance, you should continue to analyze your products because only you truly understand your target audience the best.

My recent experience shows that increasing the budget is not necessarily effective. In this situation, advertising on Facebook and Google will focus on finding different audiences to run separately due to the budget surplus rather than trying to optimize to find those with the highest post engagement to reach. Therefore, when you increase the advertising budget on Facebook and Google by more than 50%, the ads may perform worse than initially. Evidence suggests that increasing the budget by 30-40% is sufficiently good. If you want to increase the budget significantly, you need to duplicate the ad group/campaign (by copying the group/campaign or creating a new group/campaign from scratch with the same target audience). After copying, you can edit each group to run with different age ranges so they do not overlap, but remember not to change anything with the old group as it may lose effectiveness.

After copying the ad group, you may wonder: will the ads repeat if the age of each group is the same? Ads do repeat, but repetition is normal. Because it occurs even within one group, evidenced by the frequency sometimes reaching 2, 3, or 4 times while still not reaching all potential audiences.

In our opinion, repetition is a good thing in many cases because people may not notice it or may not have an urgent need to buy right away, but next time they will. Repetition must have the advantage of defining remarketing.

Facebook and Google can optimize themselves, so you can select a few more effective groups after copying too many ad groups.

You should follow trends (name and create content based on those trends, your page will naturally attract more likes. After that, you can change the page name to your desired name. Another way is to enhance promotional programs and mini-games. The prizes for the mini-games can be achieved on the condition that participants must share and like the page. Or you can build meaningful content for the community and focus on regularly maintaining the page.)

Although the question is quite general, we will assume that you are trying to figure out how to test and make advertising effective. There are two important things you need to experiment with: content and target audience. First, you need to create two or more pieces of content and run them with the same audience, then you will know which content is better. We do not recommend you self-evaluate and say that the content is good – because the audience reading the content is the customer, not you. They read the content, think that the product is good, and then make a purchase. When creating/selecting better content, you can use that content to test the target audience if you think there are many options but don’t know which one to use, for example, you should target people with interest A or people with interest B.

If you delete an ad while it is still in the campaign, you can rest assured that the ad will stop, and you will not incur any additional charges. The system will only charge when the ad is active, and any unused budgets will remain unchanged.

Through the above article, have you found the answer regarding how to effectively increase your advertising budget on Facebook and Google? When should you run ads to attract customers? When should you run ads to achieve the best results? That’s right. So, why not launch your advertising campaign right now?